When I got to midtown and parked the car, I combed the sheet of newspaper, four pages, double sided. There it was, the story of a man who had bought a shoe store during hard economic times. One shoe store became two, then three, then twenty-five. A chain of shoe stores! The man had accumulated wealth, and had the means to help others—which he did. “During hard times, expand,” is what he was quoted as saying.